RVCA

Cool company. RVCA is one of those lone brands to keep its underground feel, and still appeal to the masses. They do a pretty great job at not distinguishing themselves with any demographic. Not only do they make some great cloths, but they also support a network of artists and people who are doing all around cool things.

http://www.rvcaclothing.com/

Also, if you're in the San Fran area, i would say to check out their physical store: VASF. Its pretty great. (http://www.rvcaclothing.com/vasf/blog/).